Rokurokubi of the 2 AM Scroll
“I didn't even have to try. You held me in your teeth.”
Rokurokubi of the 2 AM Scroll → Test yourself in YOKAIFIED →MORROW LABS · ENCYCLOPEDIA OF DIGITAL HABITS
The Yokai Bestiary of Modern Phone Habits
In Japanese folklore, a tsukumogami or yokai awakens when an everyday object or habit is held for too long. At Morrow Labs, every phone habit has a name, an Edo-period woodblock print, and a 60-second playable experiment. Nothing to install.
Discover Which Yokai Your Phone Made You (60s) →
Hitotsume-kozō of the First Notification
“One eye for me, one for your dreams. Fair split.”
Hitotsume-kozō of the First Notification → Test yourself in YOKAIFIED →
Kappa of the 1% Battery
“Don't panic. I'll be here at 2% too.”
Kappa of the 1% Battery → Test yourself in YOKAIFIED →
Bakeneko of the Cat Video
“Three hundred cats tonight. Not one of them knows your name.”
Bakeneko of the Cat Video → Test yourself in YOKAIFIED →
Ittan-momen of the Bed-Rot Burrito
“You're not lazy. You're aerodynamic.”
Ittan-momen of the Bed-Rot Burrito → Test yourself in YOKAIFIED →
Tsukumogami: the Phone That Wears You
“Who's holding who, exactly?”
Tsukumogami: the Phone That Wears You → Test yourself in YOKAIFIED →
Nine-Tailed Kitsune of Notifications
“Nine tails, and every one of them is mine.”
Nine-Tailed Kitsune of Notifications → Test yourself in YOKAIFIED →
Tengu of the Comment Section
“You won. Nobody noticed. I did.”
Tengu of the Comment Section → Test yourself in YOKAIFIED →
Nurikabe of the 99+ Group Chat
“Ninety-nine unread. Somehow you still feel left out.”
Nurikabe of the 99+ Group Chat → Test yourself in YOKAIFIED →
Yuki-onna of Left on Read
“Seen, 2:14 AM. Don't worry. I never leave you on read.”
Yuki-onna of Left on Read → Test yourself in YOKAIFIED →
Dodomeki of the Stories
“A hundred eyes, and every one of them is on someone else's life.”
Dodomeki of the Stories → Test yourself in YOKAIFIED →
Mikoshi-nyūdō of the Doomscroll
“Keep scrolling. I'll keep growing.”
Mikoshi-nyūdō of the Doomscroll → Test yourself in YOKAIFIED →
Gashadokuro of the Screen Time Report
“Every bone is an hour. Each one was “just a minute.””
Gashadokuro of the Screen Time Report → Test yourself in YOKAIFIED →All 31 Interactive Experiments (60 Seconds Each)
Play directly in your browser in English, Japanese, Spanish, Thai, or Korean. Every experiment ends with one quiet door back to the real world.
ACCEPT ALL
Play experiment →AURA FARM.
Play experiment →BAIT
Play experiment →BE THE FEED
Play experiment →WORLD’S WORST FILM DIRECTOR · Hooktelling
Play experiment →DON’T.
Play experiment →THE DOPAMINE MACHINE
Play experiment →YOUR DOUBLE
Play experiment →THE DROP-OFF — Hooktelling
Play experiment →AURA ENGINE
Play experiment →HOOK TYCOON: FACTORY OF ROT
Play experiment →THE FORGETTING FEED
Play experiment →HOOK GOBLIN
Play experiment →INFECTED
Play experiment →THE LAST SCROLL
Play experiment →MY LIFE BECAME THIS.
Play experiment →LOOK UP 見上げて
Play experiment →METRO — Morrow Inc.
Play experiment →MIRROR · What does your feed think you are?
Play experiment →MM-HM.
Play experiment →WHO THE FEED THINKS YOU ARE
Play experiment →MAKE THE NUMBER GO UP
Play experiment →99.1
Play experiment →PAYDAY
Play experiment →RAGE BAIT CHEF
Play experiment →SAME NEWS
Play experiment →SIGNAL STREET
Play experiment →3:07 AM
Play experiment →WAIT TILL THE END — HOOKTELLING
Play experiment →YOKAIFIED 妖怪化
Play experiment →THE YŌKI BUREAU — Hooktelling
Play experiment →Frequently Asked Questions
What is the Yokaizen Yokai Bestiary?
It is an interactive encyclopedia of 13 digital-habit yokai—such as the Rokurokubi of the 2 AM Scroll, the Hitotsume-kozō of the First Notification, and the Yuki-onna of Left on Read—created for Morrow Labs and Yokaizen.
How do I find out which phone-habit yokai I am?
Open the YOKAIFIED experiment on Morrow Labs (lab.yokaizen.com/games/yokaified/). In 60 seconds, you can answer the trial with a mask (any age, no photo) or a selfie (18+, processed only to draw the ukiyo-e card).
Are Morrow Labs games free to play on the web?
Yes. All 31 experiments on lab.yokaizen.com run in mobile and desktop browsers with no download, no account, and no ad tracking.